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Does the Product match the given Search and User Refinements?
Overview
In this task, we want you to be a detective for our shopping search results. We are primarily interested in knowing whether or not a given search result matches the shopping query that it is paired with. Your job is to judge each item as to how well it matches the query intent. Additionally, you will be using user refinements and category constrains to help you come to a conclusion.
Your Tools
- A Search Query
- This is the actual search term that a user has put into a search engine for an online shopping site.
- This represents what the user is attempting to find and buy.
- Research Links
- Sometimes the query's intent may not be immediately apparent. If you do not understand the query consult the Google and Amazon search links provided to conduct quick query research.
- User Refinements and Category Constraints
- In some cases the user refined his/her search using category constraints (Example:Films>Dvd>Blue Ray) and filters(Example:Disney/Pixar). The result must be a Disney Pixar movie on a Blue Ray Dvd (Example: Monster University). Use these fields to understand the user intent better and compare it to the given Search result. Only about 25% of all results will have user refinements.
- Product Image
- The product image should correspond to the name of the item returned (the Product Title). If the title and image do not match, pick “I don’t know” and say this for the reason: “Title and image don’t match."
- If you encounter a broken/absent image, you should still try to answer the question using the other information available to you.
- Produkt Title
- The product title should correspond to the image of the item returned. If the title and image do not match, pick “I don’t know” and say this for the reason: “Title and image don’t match."
Process
- Machen Sie sich mit der Nutzersuche vertraut.
- Nutzen Sie die Google- und Amazon-Suchlinks, um Begriffe nachzuschlagen und eine allgemeine Vorstellung davon zu bekommen, nach welchem Produkt der Nutzer suchen könnte.
- Vergleichen Sie das Suchergebnis, es folgt dem “Produktname:”, das die Suchmaschine mit den Suchbegriffen des Nutzers anzeigt.
- Dies ist der Teil, bei dem Sie nachdenken müssen. Wenden Sie sich an den Abschnitt 'Tipps und Beispiele' für eine detaillierte Erklärung darüber, wie man im Einzelfall entscheidet.
- In 99 % der Fäll haben Sie nur 3 Möglichkeiten, unter denen Sie auswählen können.
- Gute Übereinstimmung
- Keine Übereinstimmung
- Die Suche ist mehrdeutig
- Die letzte Möglichkeit “Ich weiß es nicht” sollte NUR genutzt werden, wenn Sie sich auf keinen Fall zwischen den beiden ersten Möglichkeiten entscheiden können ODER wenn das Produktfoto nicht mit dem Produktnamen übereinstimmt, den die Suche anzeigt.
- In beiden Fällen werden Sie aufgefordert, eine genaue Erklärung zu geben, warum Sie es nicht wissen.
- Liegt der Grund dafür dass Sie es nicht wissen darin, dass das Bild nicht mit dem Produktnamen übereinstimmt, geben Sie ein: Name und Bild stimmen nicht überein.
- Nachdem Sie sich für eine korrekte Antwort entschieden haben, wählen Sie eine der verfügbaren vier Möglichkeiten aus. ***(Hinweis: Möglichkeit 4 wird selten, wenn überhaupt, verwendet werden)***
Rules and Tips
Best Practices
- Review the information we've provided before making your decision.
- Check the results of the Google and Amazon search links for any query whose intent isn't immediately obvious to you.
Careful
- Make sure to consider the attributes specified in the query (size, color and condition) when deciding whether the item matches.
- What IS a match?
- This is when the product returned is matches to the intent of the search query. Ask yourself if the Product Title represents what the query is trying to find.
- If the item returned by the search is a specific type/version (iPhone) of a more general query (smartphone), then its still a Match.
- What IS NOT a match?
- If the item is not relevant to - or does not satisfy - the intent of the query.
- For queries of "functional" items (like musical instruments, cars, etc.), representations of those items (like a pendant, charm, replica, miniature, model, paperweight, etc.) are Not a Match.
- For queries of "console" items (like PS3, XBox, Amazon Kindle, etc), items that are intended for use with that console (i.e. an XBox game, a Kindle e-book) are Not a Match.
- If the item returned by the search otherwise matches the query, but has different attributes (color, size, condition), then it is Not a Match!
- What is an "Ambiguous Query"?
- Ambiguous Query should be used when a query has many possible interpretations and it's hard to say which one is right. The person could be searching for the item shown, but it's equally likely they're searching for something else entirely.
- To rate something as ambiguous query, try to put yourself of someone in their shoes and think about what the user making that search likely intends to find. If the search doesn't contain enough information to make that call, it's Ambiguous.
- Dealing with Bundles
- If the search engine returns a 'bundle' of several products, but the query only asks for one of those items, then it is Not a Match, because the search engine is providing too much..
- The "I Don't Know" choice
- Only choose this answer if you genuinely cannot decide between Match and Does Not Match) and you're prepared to write a real reason explaining why you don't know. Submitting gibberish into the text box is a great way to get yourself booted out of the task.
- If the title and image do not match, pick “I don’t know” and say this for the reason: “Title and image don’t match”.
Do not do this!
- Don't submit gibberish into the text box that appears when you choose 'I Don't Know'.
- Don't assume you know whether the result matches the query before sufficiently examining the information provided.
Examples
Search:
Result:
Titel: iPod shuffle
The shuffle is different from the ipod nano.
Does not match!.
Search:
Result:
Titel: iPhone 5
The iPhone5 is still an iPhone (just a more specific type).
Matches!.
Search:
Result:
Titel: iPhone 5 with silicone case and earbuds
If the search engine returns a 'bundle' of several items, but the query only asks for one of those items, then it is Not a Match, because the search engine is providing too much.
Does not match!.
Search:
Result:
Titel: SAMURAI WARRIOR CHRONICLES NEW SEALED NINTENDO 3DS GAME
When the query is for a "console" item (i.e. Nintendo 3DS, Xbox 360, Amazon Kindle) an item intended for use with that console (i.e. a nintendo game, a Kindle e-book) is Not a Match.
Does not match!.
Search:
Result:
Titel: Bike frame
The query was seeking an actual (whole) bike, as opposed to a piece of one (the frame).
Does not Match!.
Search:
Result:
Titel: Fossil Watch
Somewhat ambiguous query, as "fossil" can refer to multiple things. In this case, the user intent may be to find the brand, Fossil, or may be looking for an actual fossil. Since we can't tell and both are reasonable.
Ambiguous!.
Search:
Result:
Titel: Kindle 3 Black with 7 inch display
It's hard to say what this query is for. The Kindle appears to match since it has a 7 inch screen and is black, but they could just as easily be searching for hundreds of other items. There is no reason to assume the Kindle is the item they want. Queries like this are Ambiguous.
Ambiguous!.
Search:
Result:
Title: adidas Busenitz ADV Skate Shoes Men's Running White/Black Size 7.5
When searching for brands without specifying an item type, you have to consider what the brand is known for. In this case Adidas is known for shoes. This result would match because their main product was returned.
Good Match.
Search:
Result:
Title: adidas Originals 'Peach Tree' Watch, 38mm Black
Like above you have to consider what a brand is known for. In this case, Adidas is not known for making watches. This would therefore be a bad match. You must use your discretion and research brands you don't know to understand what a brand is known for.
Not a Match.
More examples with Pictures
Good Match
The user is searching for tiny fences for model sets. The product result is exactly that!
Not A Good Match
In this example the user is likely searching for the Leap Pad device itself, rather than one of the cartridges. We can see that the result is one of the cartridges.
Not A Good Match
In this example the user is searching for BMW BBS wheels/rims. We can determine this by looking at the Google search results. The result is for an actual BMW car rather than the BBS brand rims.
Not A Good Match
In the query, the user specifies a size "6.5" ring, yet this number is not mentioned in the Product Title of the result. THerefore this is bad. A result needs to match at least match all specified information.
